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Wednesday, 28 September 2016

New Batribike 2017 Range Launched at Cycle Show

The Cycle Show at the NEC in Birmingham is our most important show of the year. This time we were delighted to be launching not just one, but SIX new models. The new range of electric bikes for 2017 have really stepped up a gear, all are being manufactured in Europe. The superb quality of finish and the high standard of components certainly marks them as being top of the range.

As a family business we are all very hands on, this means that we are there to build the stand before the show opens. Our stand design is very modular so that we can adapt it to various locations and spaces. This year we had a new fabric graphic for the rear wall and we were absolutely delighted with the look when it went up.

The new bikes have the Batribike logo embossed on the frame before painting. Everyone at the show remarked on how great this looked. To complement this feature we had a similar effect on the front of our desk and on the cover of our new brochures. Look out for them in our dealers very soon.

The completed stand looked great and we had plenty of room to welcome visitors. In addition to the stand we also had one of each model in the test ride area where visitors could try out the bikes on the outdoor track. The bikes were kept very busy during the show.

The new range of European built bikes have been in the planning and design stage for over 18 months so it was brilliant to be able to finally announce our plans and to show off what we have been doing.

The Quintessential with 10.4 Ah battery "hidden" in the leather saddlebag
The Omega (step-through) and Alpha (crossbar) come in a choice of 3 colours
Thursday is the first day of the show and is a trade day. It was fantastic to see so many of our existing dealers had come to see our new bikes. They had travelled from as far afield as Scotland, Wales and Northern Ireland as well as from all parts of England including Cornwall in the very South West and Northumberland in the North East.

Visitors to the stand kept us busy for the whole show

We were busy on the stand and in the riding area for the whole of the show. Apparently visitor numbers were up again making it the busiest in the show’s history! What was especially nice was that all the people we spoke to really appreciated electric bikes and were interested to see the latest designs.

The new Batribike Delta hardtail MTB was very popular
The Batribike range for 2017 is manufactured in Lithuania by Baltik Vairas using a Danish designed electric system by ProMovec. We continue to be the first and only electric bike company in the UK to fit the Datatag Stealth Pro security marking system to all of our bikes. We will also be offering the one month free electric bike insurance backed by Lexham Insurance that we launched last April. We believe that we have a unique and outstanding package on offer with the new bikes.

Manufacturing of the new bikes is about to commence with the first batch arriving in the UK before the end of October. Look out for the European built electric bikes on our website and look for them in shops very soon.