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Tuesday, 5 December 2017

Newcastle-under-Lyme Store Opening

We had a great time on Saturday visiting E-lectric Avenue the new electric bike specialist in Staffordshire.

Owner Alex Hewitt has been working hard on refurbishing his new premises. Despite not getting the keys when was originally agreed the huge floor rebuild and redecoration was almost completed in time for the "soft opening" event on Saturday. There are just the final finishing touches to complete.


The burnt pine floor and walls really set off the bikes and the Christmas tree donated by his neighbours over the way gives a festive feel. The little shopping arcade which connects the High Street to parking areas has a lovely friendly feel with the other shops really supporting each other.


We displayed the whole Batribike range outside the shop and had a thoroughly enjoyable day talking electric bikes. It was great to publicise the new shop and to talk to so many people who could really see the benefits of this type of transport. The advantage of having a local specialist with expert servicing and advice was also clear.


Newcastle-under-Lyme is really taking business very seriously. We met a Street Ambassador, a non profit organisation that is working with the local council to help new local businesses and to create a vibrant retail centre.


We wish Alex and E-lectric Avenue all the best for the coming year and congratulations on the opening.


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